AI Strategy and Governance for Executives

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Pascale Caron
AI Strategist • Executive Advisor • International Keynote Speaker


Former international technology executive with 27 years of leadership experience in innovation, digital transformation and technology.

Co-author of EntrepreneurIA, a research initiative based on insights gathered from more than 100 interviews with executives, entrepreneurs and business leaders using Artificial Intelligence.

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AI, Strategy and Governance for Executives

Yunova Consulting supports executive and leadership committees in turning artificial intelligence into a lever for performance, decision-making and sustainable differentiation.

AI is no longer a technology topic.
It is a matter of strategic choices, governance, responsibility and value creation.

We help you move from experimentation to measurable business impact, without losing control, in complex and often regulated environments.

Our promise
Useful AI. Mastered. Deployable across your entire organization.

Who we work with

CEOs and Business Leaders, Executive Committees, Boards of Directors, Entrepreneurs and Family Businesses, Mid-sized and International Organizations, Institutions and Professional Associations

Why choose us?

Yunova Consulting supports executives facing one of today’s most critical questions: how can Artificial Intelligence be transformed into a sustainable competitive advantage?

A former international technology executive with 27 years of experience, Pascale Caron held leadership positions in R&D, innovation, consulting and product strategy at Amadeus, a global leader in travel technology.

Today, as an entrepreneur, strategic advisor, international keynote speaker and co-author of EntrepreneurIA, she helps leaders navigate the strategic decisions created by Artificial Intelligence.

Her approach combines operational experience, governance, innovation, organizational transformation and a deep understanding of the human implications of AI.

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Advisory services for executives, boards and leadership teams.

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Building and scaling innovative businesses.

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Sharing insights and expertise with business leaders, institutions and decision-makers.

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Research & Publications

EntrepreneurIA Research Center and research on real-world AI adoption and business transformation.

Our services

Yunova Consulting supports executives at every stage of their thinking and AI transformation.

AI Strategy & Prioritization

Identify high-impact use cases, aligned with your business priorities, operational constraints and regulatory framework.

Governance, Risks & Responsibility

Structure AI oversight, manage risks and clarify human responsibility in decision-making.

Organizational Transformation

Adapt processes, roles, skills and decision-making methods for sustainable adoption.

Executive Advisory

Support CEOs and executive committees in their strategic trade-offs, through advisory engagements, executive workshops and dedicated seminars.

Our method

Our method is designed to help executives decide, prioritize and deploy AI with control.

  1. Clarify strategic priorities

  2. Analyze operational realities and constraints

  3. Prioritize and arbitrate use cases

  4. Govern, deploy and adjust over time

An approach focused on impact, responsibility and sustainable value creation.

Strategic Challenges Addressed

International Services Group

Challenge: Dispersed AI initiatives and lack of strategic oversight.

Approach: AI maturity assessment, governance framework and use-case prioritization.

Outcome: Shared vision and a roadmap aligned with executive priorities.

Retail & Distribution Company

Challenge: Improving commercial performance through AI.

Approach: Identification of high-value use cases and value measurement.

Outcome: Productivity gains and improved decision quality.

Highly Regulated Organization

Challenge: Driving innovation while maintaining risk control and compliance.

Approach: AI governance framework, usage policies and risk management.

Outcome: Secure innovation and strengthened risk management.

Industrial Group

Challenge: Modernizing critical processes and preparing for large-scale AI adoption.

Approach: AI roadmap, governance framework and change management support.

Outcome: Stronger alignment between leadership and operations, with progressive deployment of AI initiatives.

The examples above illustrate real-world challenges addressed by Yunova Consulting. All cases have been anonymized to preserve client confidentiality.

« Artificial intelligence does not replace leadership. It compels leaders to reinvent it. »

An engineer by training, former international technology executive, entrepreneur, author and international keynote speaker, Pascale Caron advises executives and organizations on AI strategy, governance and transformation.
Learn more.

Pascale Caron

AI Strategist • Executive Advisor • International Keynote Speaker

Ready to discuss your strategic priorities?

Health Innovation

As CEO of Yunova Pharma, an international company focused on neuro-nutrition, cognitive health and human performance, Pascale Caron combines expertise in health innovation with executive leadership. This entrepreneurial journey enriches Yunova Consulting’s perspective on innovation, resilience, human performance and sustainable transformation.

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Pascale Caron
AI Strategist • Executive Advisor • International Keynote Speaker

By submitting my data, I agree to be contacted.