As part of writing EntrepreneurIA, we met with Constance Henault, partner at Tilder, a strategic communication consulting firm dedicated to executives. Her career, rich in international and digital experiences, illustrates how generative artificial intelligence (AI) is transforming communication professions.
A career spanning digital, communication and influence
A specialist in corporate and digital communication, Constance Henault worked for 3 years in San Francisco for major tech players. This immersion at the heart of the Californian ecosystem allowed her to closely observe the transformation of business models in the digital age.
Since 2018, she has supported executives at Tilder on long-term communication strategies, drawing on analysis, anticipation and a tailor-made approach to influence challenges.
A commitment to promoting female talent in AI
In 2021, Constance Henault launched Le Prix de la Jeune Ingénieure en Intelligence Artificielle (The Young Female Engineer in Artificial Intelligence Award). This award highlights inspiring role models, and each year rewards a female engineer under 45 for her career and her involvement in the AI ecosystem.
The latest winner, Sarah Najmark, perfectly embodies this ambition. Founder of Osium, Sarah studied at École Centrale Paris before pursuing a Master of Science at Stanford, where she conducted research in artificial intelligence and taught. Her expertise covers complex systems and applied AI. A former technical lead in AI at Google X, she is the author of several patents in this field.
Generative AI serving corporate communication
In corporate communication consulting, mastering information is key: understanding, analyzing and synthesizing large volumes of data quickly is essential to support executives in their public speaking and influence strategy.
At Tilder, generative AI helps optimize targeted tasks. One of the challenges in communication consulting is the ability to collect, analyze and synthesize a large amount of information in a reduced time. At Tilder, generative AI helps optimize targeted tasks:
- Monitoring and information gathering: AI accelerates the extraction of key elements from dense and heterogeneous documents, makes it possible to identify salient points more quickly and to devote more time to strategic messages.
- Content structuring and creation: it is used as a support, facilitates the shaping of ideas, allows the exploration of nuances of wording and brings lexical variety.
- Social media listening and media scanning: AI facilitates the identification of emerging trends.
In a profession where every word counts, generative AI is becoming a lever of excellence, improving precision and impact. For Constance Henault, its effectiveness depends on the quality of the information provided to it. Poorly fed, it remains superficial; well used, it becomes a true accelerator of reflection and analysis. This gradual integration has now made it a key tool in her daily work.
Advice to entrepreneurs on adopting AI
Generative AI represents a real opportunity for companies, provided it is adopted strategically. Constance Henault recommends that entrepreneurs:
- Experiment with simple use cases: gradual adoption allows a better understanding of the possibilities offered by AI.
- Build cultural awareness within teams: train employees for effective and ethical use.
- Always cross-check sources: generative AI should be a decision-support tool, not a single source of truth.
Constance Henault’s experience at Tilder illustrates how generative AI, when properly used, helps raise the standards of communication consulting. Rather than replacing human expertise, it pushes back its limits: analysis becomes more refined, responsiveness sharper and the structuring of ideas even more accomplished. A tool which, when well mastered, makes it possible to go further, with greater accuracy and impact.
photo credit: David MEIGNAN
