How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...
Autonomous AI Agents: Why Google’s ‘Remy’ Could Accelerate the Shadow AI Crisis in Business
Google is quietly preparing a new stage in consumer artificial intelligence. Its code name: "Remy". Behind this still unofficial designation lies a major shift in the history of digital usage. This is no longer simply a conversational assistant capable of answering questions. It's an autonomous AI agent capable of acting directly on behalf of the...
AI in France: the invisible gap between declared adoption and real transformation
An apparent acceleration that masks a deep disconnect When I analyze recent figures on artificial intelligence in France, an impression of acceleration immediately emerges. Companies are adopting, investments are increasing, discourse is becoming structured. The report "Unlocking France's AI Potential 2026" announces that 40% of French companies now use AI. At first glance, the signal...
How Artificial Intelligence is Revolutionizing Businesses: Opportunities and Challenges
Artificial Intelligence (AI) is rapidly transforming how businesses operate, offering new opportunities and challenges across all sectors. To understand how this technology can benefit a company, it is essential to explore its origins, fundamental principles, and applications. A brief history of Artificial Intelligence The early stages of AI date back to the 1950s, with the...
How AI is Transforming Operations at Laboratoires de Biarritz
Interview with Stéphanie Eyherabide, COO of Laboratoires de Biarritz for EntrepreneurIA Interview conducted by Pascale Caron We met Stéphanie Eyherabide, Chief Operating Officer of Laboratoires de Biarritz, to explore how artificial intelligence is transforming operations at this company specializing in organic cosmetics, focusing on marine ingredients and sustainable innovation. Can you introduce your business and...
Generative AI Training for SMEs
Interview with Flora Desbrosses, Founder of Florasmile Interview conducted by Pascale Caron Flora Desbrosses is a consultant and trainer in social media strategy based in Nice. She offers training sessions focused on the effective use of social networks for businesses. Among her offerings, a training program titled “Generative AI in Business: ChatGPT to Optimize Your...