GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
When AI Starts Spreading Rumors: An Unprecedented Risk in the Age of Conversational Agents
By Pascale Caron — EntrepreneurIA Project In the world of generative artificial intelligence, terms like "hallucination," "bias," and "bullshit" have become familiar. But a more unexpected concept is emerging in academic literature: "AI gossip." In an article published in December 2025 in the journal Ethics and Information Technology, researchers Joël Krueger and Lucy Osler (University...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...