GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
RAG or Not RAG: Why Long Context Models Make RAG Obsolete
The RAG Myth, or How Companies Tried to Give Their AI a Memory For nearly two years, any discussion about artificial intelligence in business started with the same question: "We're doing RAG, right?" This phrase, which became a ritual in innovation departments, summed up a collective obsession: providing memory to large language models (LLMs) incapable...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...