GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
Entrepreneurship with AI: Vision and Innovations According to Patrick de Carvalho
Patrick de Carvalho founded his first startup in 1998, at the age of 24. Since then, he has continuously launched companies in the Internet and digital universe. He is the co-founder and CEO of Apps Velocity, a consulting, development, and digital transformation company that has completed over 1,000 client projects in more than 15 years,...
Dr Marie-Nathalie Jauffret: A Deep Dive into the World of Biodigitals
An associate researcher at Université Côte d'Azur, she has been working for nearly a decade on the societal and ethical implications of biodigitalization. This emerging discipline explores the intersections between artificial intelligence, technology, and humanity, outlining the contours of a future where the real and the virtual intertwine in unprecedented ways. She is passionate about...
EntrepreneurAI: Sylvain Caucheteux, Cirkwi and AI in Tourism
Founded in 2011, Cirkwi quickly established itself as a major player in the management and distribution of digital tourism content in France, Belgium, and Switzerland. The company offers tools for tourism professionals such as tourist offices, travel agencies, ministries and sports federations, and tourist accommodations. Among its 1,500 notable partners are the National Geographic Institute...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...