AI in business: after the tool race, the time for strategic choices
When ChatGPT was launched in late 2022, much of the business world entered a phase of intense experimentation. Companies tested dozens of tools, created innovation labs, and multiplied proof of concepts. Three years later, one question now dominates discussions: how can these experiments be transformed into a real competitive advantage? The Boston Consulting Group report,...
How to Measure AI ROI?
One of the most frequently asked questions by executives concerns the return on investment of artificial intelligence. Following the excitement generated by ChatGPT and the explosion of generative AI projects in companies, a new requirement has emerged: demonstrating the value created. For several years, organizations have been experimenting. They have tested conversational assistants, automated certain...
How to prepare an Executive Committee for artificial intelligence?
Artificial intelligence has now entered companies. Yet, in many executive committees, it is still perceived as a technical subject, entrusted to IT teams or a few internal experts. This approach carries a major risk. AI is no longer just a matter of tools. It now influences strategy, business models, governance, skills, risks and organizational competitiveness....
GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
How AI Simplifies E-commerce at WiziShop
AI Entrepreneur Interview: René Cotton, CEO of WiziShop Group, simplifies e-commerce through AI Interview conducted by Pascale Caron To start, what is WiziShop? WiziShop is an e-commerce platform that allows any merchant to create, manage, and run their online store. We support them with a system that's easy to set up and carries no...
Interview EntrepreneurIA: Romain Satiat, Founder of @aXel Perf – AI in Business Consulting
As part of our EntrepreneurIA publication, we had the opportunity to speak with Romain Satiat from @aXel Perf. His expertise in business internationalization, training, and funding acquisition is accompanied by a gradual and pragmatic integration of AI into his business processes. Here's a look back at an insightful conversation. AI at the Heart of Strategic...