AI creates capability. Why organizations create value
From AI capability to organizational transformation and value creation Pascale Caron AI Strategy Advisor | Founder & CEO, Yunova Consulting | Co-author of EntrepreneurIA It has never been easier to use artificial intelligence in business. In just a few months, tools have multiplied, uses have become commonplace, and experiments have spread across almost all functions....
The AI value gap: why AI works but doesn’t always create value
Artificial intelligence works. It analyzes documents, generates content, synthesizes information, detects anomalies, automates certain tasks and is now beginning to act through agentic systems capable of chaining multiple operations. Yet as these capabilities advance, another question becomes central: Why do companies with high-performing AI technologies not always manage to transform this technological power into measurable...
AI ROI: Why Technology Alone Isn’t Enough to Create Value
After several years of experimentation, the return on investment of artificial intelligence has become a central concern for executive management. Companies can no longer simply accumulate proofs of concept, generative assistants, and demonstrators. They must now answer a more demanding question: what economic value does artificial intelligence actually produce? A study published on July 15,...
After ChatGPT, the Next AI Battle Will Be Over Infrastructure
For two years, companies have focused their efforts on a single question: which artificial intelligence model should we choose? ChatGPT, Gemini, Claude, Mistral… Comparisons have multiplied. Executive teams have evaluated performance, tested conversational assistants, and begun integrating AI into their processes. Yet this question is becoming secondary. The real transformation is no longer solely about...
WWDC 2026: What Business Leaders Should Take Away from Apple’s AI Strategy
By Pascale Caron Each WWDC conference is traditionally presented as an essential event for developers. However, limiting the 2026 edition to a succession of technical announcements would be to miss its main lesson. Apple has not simply unveiled a new version of Siri or enriched its ecosystem with new features. The company has confirmed a...
How to Measure AI ROI?
One of the most frequently asked questions by executives concerns the return on investment of artificial intelligence. Following the excitement generated by ChatGPT and the explosion of generative AI projects in companies, a new requirement has emerged: demonstrating the value created. For several years, organizations have been experimenting. They have tested conversational assistants, automated certain...