AI in business: the missing link between productivity and value creation
A report by the United Nations Independent International Scientific Panel on Artificial Intelligence raises a question that should directly interest business leaders: who actually captures the value created by AI? Behind this question lies a much broader problem. Companies have invested heavily in accessing technologies, adopting them, and multiplying use cases. But they still have...
What does AI know about your company after 1,000 conversations?
An AI becomes more useful when it knows your business. But what happens when the combination of mundane information reveals context that no one has explicitly provided? A business leader uses artificial intelligence daily. One Monday, he asks it to prepare a negotiation with a supplier. A few days later, he analyzes with it the...
The AI value gap: why AI works but doesn’t always create value
Artificial intelligence works. It analyzes documents, generates content, synthesizes information, detects anomalies, automates certain tasks and is now beginning to act through agentic systems capable of chaining multiple operations. Yet as these capabilities advance, another question becomes central: Why do companies with high-performing AI technologies not always manage to transform this technological power into measurable...
When companies adopt AI faster than they can transform
What if the next AI risk for businesses was no longer just moving too slowly, but moving faster than the organization itself? In the sample studied by the Boston Consulting Group, 61% of CEOs surveyed believe their board of directors is pushing artificial intelligence transformation too quickly. This finding comes from the global study CEOs...
Customer service: the real question is no longer how much to automate, but where to stop
Companies are seeking to automate their customer relationships more and more. Yet, the automation rate should not be an objective in itself. As artificial intelligence absorbs simple requests, it concentrates complex situations in human hands. The real challenge is therefore no longer just knowing what technology can automate, but deciding where automation should stop. This...
AI ROI: Why Technology Alone Isn’t Enough to Create Value
After several years of experimentation, the return on investment of artificial intelligence has become a central concern for executive management. Companies can no longer simply accumulate proofs of concept, generative assistants, and demonstrators. They must now answer a more demanding question: what economic value does artificial intelligence actually produce? A study published on July 15,...