AI is getting cheaper. But what will remain scarce?
The price of tokens is falling while their consumption is growing rapidly. Behind this new artificial intelligence economy lies a much more strategic question for companies: when intelligence becomes abundant, where is value still created? Artificial intelligence is getting cheaper, much cheaper even. According to data published by Ramp and reported on October 28, 2026...
AI creates capability. Why organizations create value
From AI capability to organizational transformation and value creation Pascale Caron AI Strategy Advisor | Founder & CEO, Yunova Consulting | Co-author of EntrepreneurIA It has never been easier to use artificial intelligence in business. In just a few months, tools have multiplied, uses have become commonplace, and experiments have spread across almost all functions....
AI in business: the missing link between productivity and value creation
A report by the United Nations Independent International Scientific Panel on Artificial Intelligence raises a question that should directly interest business leaders: who actually captures the value created by AI? Behind this question lies a much broader problem. Companies have invested heavily in accessing technologies, adopting them, and multiplying use cases. But they still have...
What does AI know about your company after 1,000 conversations?
An AI becomes more useful when it knows your business. But what happens when the combination of mundane information reveals context that no one has explicitly provided? A business leader uses artificial intelligence daily. One Monday, he asks it to prepare a negotiation with a supplier. A few days later, he analyzes with it the...
The AI value gap: why AI works but doesn’t always create value
Artificial intelligence works. It analyzes documents, generates content, synthesizes information, detects anomalies, automates certain tasks and is now beginning to act through agentic systems capable of chaining multiple operations. Yet as these capabilities advance, another question becomes central: Why do companies with high-performing AI technologies not always manage to transform this technological power into measurable...
When companies adopt AI faster than they can transform
What if the next AI risk for businesses was no longer just moving too slowly, but moving faster than the organization itself? In the sample studied by the Boston Consulting Group, 61% of CEOs surveyed believe their board of directors is pushing artificial intelligence transformation too quickly. This finding comes from the global study CEOs...