AI is getting cheaper. But what will remain scarce?
The price of tokens is falling while their consumption is growing rapidly. Behind this new artificial intelligence economy lies a much more strategic question for companies: when intelligence becomes abundant, where is value still created? Artificial intelligence is getting cheaper, much cheaper even. According to data published by Ramp and reported on October 28, 2026...
AI creates capability. Why organizations create value
From AI capability to organizational transformation and value creation Pascale Caron AI Strategy Advisor | Founder & CEO, Yunova Consulting | Co-author of EntrepreneurIA It has never been easier to use artificial intelligence in business. In just a few months, tools have multiplied, uses have become commonplace, and experiments have spread across almost all functions....
OECD and AI agents: what 25 organizations reveal about the shift from promise to execution
Limited autonomy, ROI still difficult to measure, open architectures, cost control and new governance models: the OECD's 2026 study shows how the agentic enterprise is actually beginning to take shape. For the past two years, AI agents have been presented as one of the next major breakthroughs in enterprise artificial intelligence. They are expected to...
In the age of AI, our scarcest resource may no longer be technology
Invited to the NeuroMynds Visionary Roundtable in Monaco, I participated in a discussion bringing together profiles from finance, healthcare, technology, law, entrepreneurship, engineering and sustainable development. Behind very different issues, the same question gradually emerged: in organizations increasingly augmented by artificial intelligence, what happens to attention, trust and our ability to cooperate ? On September...
AI and customer experience: Olivier Cohn advocates for automation in service of humanity
In Cannes, at the All4Customer Meetings 2026, Olivier Cohn, CEO of Best Western France, defended a pragmatic conception of artificial intelligence: automate what can be automated to restore value to moments when human presence becomes essential. His intervention raises a question that extends far beyond hospitality: as AI becomes commonplace, where will the real differentiation...
Artificial intelligence: what the debate on risks reveals about the ongoing revolution
ENTREPRENEURIA | Analysis This morning, at breakfast, the radio had decided to answer my questions This morning, at breakfast, I had a rather rare experience: the radio was answering almost exactly the questions I had been asking myself for several weeks. It's unusual enough to be worth noting. Should we really start worrying about artificial...