The AI value gap: why AI works but doesn’t always create value
Artificial intelligence works. It analyzes documents, generates content, synthesizes information, detects anomalies, automates certain tasks and is now beginning to act through agentic systems capable of chaining multiple operations. Yet as these capabilities advance, another question becomes central: Why do companies with high-performing AI technologies not always manage to transform this technological power into measurable...
When companies adopt AI faster than they can transform
What if the next AI risk for businesses was no longer just moving too slowly, but moving faster than the organization itself? In the sample studied by the Boston Consulting Group, 61% of CEOs surveyed believe their board of directors is pushing artificial intelligence transformation too quickly. This finding comes from the global study CEOs...
Customer service: the real question is no longer how much to automate, but where to stop
Companies are seeking to automate their customer relationships more and more. Yet, the automation rate should not be an objective in itself. As artificial intelligence absorbs simple requests, it concentrates complex situations in human hands. The real challenge is therefore no longer just knowing what technology can automate, but deciding where automation should stop. This...
WWDC 2026: What Business Leaders Should Take Away from Apple’s AI Strategy
By Pascale Caron Each WWDC conference is traditionally presented as an essential event for developers. However, limiting the 2026 edition to a succession of technical announcements would be to miss its main lesson. Apple has not simply unveiled a new version of Siri or enriched its ecosystem with new features. The company has confirmed a...
AI in business: after the tool race, the time for strategic choices
When ChatGPT was launched in late 2022, much of the business world entered a phase of intense experimentation. Companies tested dozens of tools, created innovation labs, and multiplied proof of concepts. Three years later, one question now dominates discussions: how can these experiments be transformed into a real competitive advantage? The Boston Consulting Group report,...
How to Measure AI ROI?
One of the most frequently asked questions by executives concerns the return on investment of artificial intelligence. Following the excitement generated by ChatGPT and the explosion of generative AI projects in companies, a new requirement has emerged: demonstrating the value created. For several years, organizations have been experimenting. They have tested conversational assistants, automated certain...