WWDC 2026: What Business Leaders Should Take Away from Apple’s AI Strategy
By Pascale Caron Each WWDC conference is traditionally presented as an essential event for developers. However, limiting the 2026 edition to a succession of technical announcements would be to miss its main lesson. Apple has not simply unveiled a new version of Siri or enriched its ecosystem with new features. The company has confirmed a...
AI in business: after the tool race, the time for strategic choices
When ChatGPT was launched in late 2022, much of the business world entered a phase of intense experimentation. Companies tested dozens of tools, created innovation labs, and multiplied proof of concepts. Three years later, one question now dominates discussions: how can these experiments be transformed into a real competitive advantage? The Boston Consulting Group report,...
How to Measure AI ROI?
One of the most frequently asked questions by executives concerns the return on investment of artificial intelligence. Following the excitement generated by ChatGPT and the explosion of generative AI projects in companies, a new requirement has emerged: demonstrating the value created. For several years, organizations have been experimenting. They have tested conversational assistants, automated certain...
How to prepare an Executive Committee for artificial intelligence?
Artificial intelligence has now entered companies. Yet, in many executive committees, it is still perceived as a technical subject, entrusted to IT teams or a few internal experts. This approach carries a major risk. AI is no longer just a matter of tools. It now influences strategy, business models, governance, skills, risks and organizational competitiveness....
GenAI 2.0: The Invisible Shift of Infrastructure, Beyond Models
Following the work of Brij Kishore Pandey In 2023 and 2024, the debate on generative artificial intelligence crystallized around a central object: the model. Parameter size, benchmark performance, ability to produce text, code, or images. This focus had a perverse effect: it masked a deeper, more structural, and undoubtedly more lasting transformation. In 2026, the...
AI Agents: The Strategic Shift That Businesses Can No Longer Ignore
From Task Automation to the Emergence of a Structured Agentic Economy A Disruption Deeper Than a Simple Technological Evolution In less than twenty-four months, artificial intelligence agents have moved beyond the experimental stage to establish themselves as a new organizational foundation. This shift is neither a passing trend nor a simple scaling up of language...