Customer service: the real question is no longer how much to automate, but where to stop
Companies are seeking to automate their customer relationships more and more. Yet, the automation rate should not be an objective in itself. As artificial intelligence absorbs simple requests, it concentrates complex situations in human hands. The real challenge is therefore no longer just knowing what technology can automate, but deciding where automation should stop. This...
Artificial Intelligence and customer service: why Gartner predicts the return of humans by 2027
Total Automation of Customer Service Will Not Happen Since the emergence of generative artificial intelligence in businesses, one scenario has become prevalent in many technology discussions. Customer contact centers would be destined to gradually disappear in favor of chatbots capable of instantly responding to consumer requests. The promises are appealing. Cost reduction, permanent availability, capacity...