AI in business: after the tool race, the time for strategic choices
When ChatGPT was launched in late 2022, much of the business world entered a phase of intense experimentation. Companies tested dozens of tools, created innovation labs, and multiplied proof of concepts. Three years later, one question now dominates discussions: how can these experiments be transformed into a real competitive advantage? The Boston Consulting Group report,...
How to Measure AI ROI?
One of the most frequently asked questions by executives concerns the return on investment of artificial intelligence. Following the excitement generated by ChatGPT and the explosion of generative AI projects in companies, a new requirement has emerged: demonstrating the value created. For several years, organizations have been experimenting. They have tested conversational assistants, automated certain...