Why AI Could Weaken Corporate Judgment
Artificial intelligence was meant to save us time. It sometimes seems to produce the opposite effect. Generative tools enable us to summarize faster, write more, multiply analyses, and accelerate exchanges. Yet the time saved is not always transformed into space for reflection. It is often absorbed by new tasks, higher targets, and an intensification of...
AI ROI: Why Technology Alone Isn’t Enough to Create Value
After several years of experimentation, the return on investment of artificial intelligence has become a central concern for executive management. Companies can no longer simply accumulate proofs of concept, generative assistants, and demonstrators. They must now answer a more demanding question: what economic value does artificial intelligence actually produce? A study published on July 15,...
AI is no longer an IT issue. It is becoming a board responsibility.
The five principles published by KPMG International and INSEAD in April 2026 show that artificial intelligence governance is now part of boards' ordinary mandate. By Pascale Caron For several years, artificial intelligence was presented to boards of directors as primarily a technological subject. IT departments, innovation teams, and business units conducted experiments. The board monitored...
After ChatGPT, the Next AI Battle Will Be Over Infrastructure
For two years, companies have focused their efforts on a single question: which artificial intelligence model should we choose? ChatGPT, Gemini, Claude, Mistral… Comparisons have multiplied. Executive teams have evaluated performance, tested conversational assistants, and begun integrating AI into their processes. Yet this question is becoming secondary. The real transformation is no longer solely about...
WWDC 2026: What Business Leaders Should Take Away from Apple’s AI Strategy
By Pascale Caron Each WWDC conference is traditionally presented as an essential event for developers. However, limiting the 2026 edition to a succession of technical announcements would be to miss its main lesson. Apple has not simply unveiled a new version of Siri or enriched its ecosystem with new features. The company has confirmed a...
AI in business: after the tool race, the time for strategic choices
When ChatGPT was launched in late 2022, much of the business world entered a phase of intense experimentation. Companies tested dozens of tools, created innovation labs, and multiplied proof of concepts. Three years later, one question now dominates discussions: how can these experiments be transformed into a real competitive advantage? The Boston Consulting Group report,...