How to prepare an Executive Committee for artificial intelligence?
Artificial intelligence has now entered companies. Yet, in many executive committees, it is still perceived as a technical subject, entrusted to IT teams or a few internal experts. This approach carries a major risk. AI is no longer just a matter of tools. It now influences strategy, business models, governance, skills, risks and organizational competitiveness....
GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
How AI Simplifies E-commerce at WiziShop
AI Entrepreneur Interview: René Cotton, CEO of WiziShop Group, simplifies e-commerce through AI Interview conducted by Pascale Caron To start, what is WiziShop? WiziShop is an e-commerce platform that allows any merchant to create, manage, and run their online store. We support them with a system that's easy to set up and carries no...
Interview EntrepreneurIA: Romain Satiat, Founder of @aXel Perf – AI in Business Consulting
As part of our EntrepreneurIA publication, we had the opportunity to speak with Romain Satiat from @aXel Perf. His expertise in business internationalization, training, and funding acquisition is accompanied by a gradual and pragmatic integration of AI into his business processes. Here's a look back at an insightful conversation. AI at the Heart of Strategic...
Why 40% of Agentic AI Projects Will Fail by 2027 According to Gartner — Analysis and Recommendations for Businesses
The promise was immense: that of autonomous, proactive artificial intelligence, capable of acting in a contextualized manner and profoundly transforming organizations. Two years later, the enthusiasm confronts a harsher reality. On June 25, 2025, Gartner released a straightforward prediction. More than 40% of Agentic AI projects will be abandoned by the end of 2027, due...
GenAI 2.0: The Invisible Shift of Infrastructure, Beyond Models
Following the work of Brij Kishore Pandey In 2023 and 2024, the debate on generative artificial intelligence crystallized around a central object: the model. Parameter size, benchmark performance, ability to produce text, code, or images. This focus had a perverse effect: it masked a deeper, more structural, and undoubtedly more lasting transformation. In 2026, the...