GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
How AI Simplifies E-commerce at WiziShop
AI Entrepreneur Interview: René Cotton, CEO of WiziShop Group, simplifies e-commerce through AI Interview conducted by Pascale Caron To start, what is WiziShop? WiziShop is an e-commerce platform that allows any merchant to create, manage, and run their online store. We support them with a system that's easy to set up and carries no...
Interview with Chris Clavel, CEO of Baccana Monaco
With over 20 years of experience in the digital field, Baccana Digital Consulting is a Monaco-based agency specializing in e-commerce website design, SEO, and digital marketing. Baccana offers a complete range of digital transformation services, including custom development, Web3, secure cloud, and virtual reality. With a collaborative and personalized approach, Baccana Monaco supports its clients...
EntrepreneurAI: Sylvain Caucheteux, Cirkwi and AI in Tourism
Founded in 2011, Cirkwi quickly established itself as a major player in the management and distribution of digital tourism content in France, Belgium, and Switzerland. The company offers tools for tourism professionals such as tourist offices, travel agencies, ministries and sports federations, and tourist accommodations. Among its 1,500 notable partners are the National Geographic Institute...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...