2705, 2026
Cartier, LVMH and Blockchain: A Digital Revolution for Luxury
The luxury industry faces numerous challenges, including counterfeiting, supply chain transparency, and customer loyalty. In this context, brands like Cartier and LVMH have adopted blockchain technology to guarantee the authenticity of their products and strengthen consumer trust. The Aura Blockchain consortium, initiated in 2021 by Cartier, LVMH and Prada, perfectly illustrates this digital transformation. It...