2705, 2026
The Rise of Technology in the French Luxury Industry
French luxury — embodied by iconic houses such as Louis Vuitton, Chanel, Dior, and Cartier — is investing heavily in new technologies to enhance the customer experience and strengthen its excellence. Whether it's artificial intelligence (AI), NFTs and the metaverse, or blockchain for traceability, these innovations enable brands to combine tradition with modernity. Artificial...