The Rise of Technology in the French Luxury Industry
French luxury — embodied by iconic houses such as Louis Vuitton, Chanel, Dior, and Cartier — is investing heavily in new technologies to enhance the customer experience and strengthen its excellence. Whether it's artificial intelligence (AI), NFTs and the metaverse, or blockchain for traceability, these innovations enable brands to combine tradition with modernity. Artificial...
French Luxury: Between Artisanal Excellence, Cultural Influence and European Challenges
Interview by Pascale Caron Monaco, April 2, 2025. It was at the Maison de France, in the heart of Monaco, that the French Foreign Trade Advisors (CCE) organized a round table on the theme of "French Luxury". For the occasion, the venue was decorated with works by Laurence Jenkell and Marcos Marin. The inaugural...


