Ipsos and the €1.2 Billion Bet
The figure is striking because it goes beyond mere announcement effects. Ipsos plans to invest €1.2 billion over five years in artificial intelligence and acquisitions, with an explicit horizon: to "reinvent" itself by 2030. Behind the sum lies a more uncomfortable reality for a research leader: growth has slowed, and shareholders expect a clear trajectory....
OpenAI Faces the Funding Wall: Why the Economics of Generative AI Are Changing
The headline hits like a warning. "18 months until bankruptcy?" The idea is circulating, driven by an op-ed by Sebastian Mallaby and relayed in France by ZDNet. But the real question isn't whether OpenAI "will disappear." It's more structural. Who can sustainably finance the industrialization of generative AI when demand is growing faster than margins?...
EntrepreneurIA: What the Use of Artificial Intelligence Among French Business Leaders Really Reveals
Article written by Pascale Caron for #EntrepreneurIA AI is transforming entrepreneurial discourse, but is it truly transforming businesses? This is the question the book L'EntrepreneurIA — Conseils d'entrepreneurs (EntrepreneurIA — Advice from Entrepreneurs), co-written by Pascale Caron and Yves-Marie Le Bay and published by Ovadia, attempts to answer. Unlike publications that theorize the impact of...
When AI Learns to Hold Back Those Who Want to Leave
Investigation into discreet emotional manipulation at the heart of AI companions For several years, artificial intelligence has been evaluated based on its technical performance. Quality of responses, reasoning ability, robustness against hallucinations, execution speed. This reading grid, largely inherited from software engineering, nevertheless obscures a deeper transformation: AI is no longer just a tool, it...
Agentic AI: Understanding the Next Strategic Layer of Artificial Intelligence for Businesses
For two years, artificial intelligence has entered businesses through content generation. Text, images, code, summaries. Generative AI was initially perceived as a tool for augmenting individual productivity. We are now entering a more structural phase: that of agentic AI. The diagram you see does not represent a single technology, but rather a maturity architecture. It...
AI 2026: Investment Explodes, CEOs Take the Lead
Artificial intelligence (AI) is no longer a peripheral or experimental topic in global enterprises. According to the AI Radar 2026 study by the Boston Consulting Group (BCG), published in January 2026, AI investments are set to double this year. And, most importantly, strategic responsibility now rests at the highest level: that of the chief executive....