Marie Dollé, AI as a Revealer
She doesn't talk about artificial intelligence as a mere tool, but as a revealer. Interview by Pascale Caron Marie Dollé has been working in digital ecosystems for over fifteen years. She navigates between marketing strategy, digital platforms, innovation, and supporting entrepreneurs. Currently Head of Marketing & Communications for EuroQuity at Bpifrance, she observes the transformations...
Women in AI
Mira Murati and Lisa Su: Two Female Trajectories That Are Actually Shifting Power Dynamics in Artificial Intelligence In the artificial intelligence economy, influence is not a matter of image, but of the capacity to act on deep infrastructures. It is measured by the ability to modify the pace of innovation, to redefine technical standards, to...
Learning Faster Than the Machine: The New Frontier of Work for Entrepreneurs in the AI Era
In a European scale-up specializing in B2B services, the artificial intelligence transformation plan was ready. Use cases had been identified, technology partners selected, funding approved. Six months later, the project had ground to a halt. Not for technical or budgetary reasons, but because the teams couldn't reformulate their own jobs to work with the deployed...
Will White-Collar Workers Really Disappear? Critical Analysis of a Prophecy on AI and Work
By Pascale Caron The announcement is spectacular. In one sentence, it condenses contemporary anxiety about artificial intelligence: office jobs are doomed to disappear within eighteen months. The statement, attributed to Mustafa Suleyman, head of Microsoft AI, immediately circulated through media and digital ecosystems, fueling a familiar narrative: that of rapid and massive substitution of human...
AI and Cognition: Towards an Illusion of Competence? Critical Analysis of an Emerging Risk
Artificial intelligence is now establishing itself as a structural lever for transforming intellectual work. It promises to accelerate processes, enhance human capabilities, and redistribute efforts toward tasks of higher strategic value. However, this promise rests on a rarely questioned assumption: that of cost-free cognitive transfer. Yet recent work in cognitive sciences and neurosciences suggests a...
Generative AI: What Entrepreneurs Need to Understand Beyond Use Cases
Preamble: What I Observe in the Field For several months now, through my conferences and the hundred or so interviews conducted for EntrepreneurIA, one reality has consistently emerged. Entrepreneurs no longer speak to me about artificial intelligence as a promise or a subject of exploration. They speak of it as a tool already integrated into...