AI Cognitive Pyramid: The Great Illusion of Competence in the Age of Artificial Intelligence
Should artificial intelligence be banned in higher education and organizations? The question, often posed in binary terms, masks a far more subtle issue. AI is not replacing human intelligence. It is shifting its boundaries. And this shift, if not mastered, could weaken precisely what institutions seek to develop: the ability to think. The article The...
AI and Cognition: Towards an Illusion of Competence? Critical Analysis of an Emerging Risk
Artificial intelligence is now establishing itself as a structural lever for transforming intellectual work. It promises to accelerate processes, enhance human capabilities, and redistribute efforts toward tasks of higher strategic value. However, this promise rests on a rarely questioned assumption: that of cost-free cognitive transfer. Yet recent work in cognitive sciences and neurosciences suggests a...
Generative AI: What Entrepreneurs Need to Understand Beyond Use Cases
Preamble: What I Observe in the Field For several months now, through my conferences and the hundred or so interviews conducted for EntrepreneurIA, one reality has consistently emerged. Entrepreneurs no longer speak to me about artificial intelligence as a promise or a subject of exploration. They speak of it as a tool already integrated into...
AI, Cybersecurity and Sovereignty: Why Companies Must Regain Control of Their Data
In Sophia Antipolis, at the heart of the Côte d'Azur's artificial intelligence ecosystem, the MIA hosted an after-work event dedicated to a topic that has become central. How can AI be used without exposing one's company, employees, customers, and sensitive data? Behind this seemingly technical question lies a much broader issue: that of digital governance...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...
How AI is Transforming Operations at Laboratoires de Biarritz
Interview with Stéphanie Eyherabide, COO of Laboratoires de Biarritz for EntrepreneurIA Interview conducted by Pascale Caron We met Stéphanie Eyherabide, Chief Operating Officer of Laboratoires de Biarritz, to explore how artificial intelligence is transforming operations at this company specializing in organic cosmetics, focusing on marine ingredients and sustainable innovation. Can you introduce your business and...