Generative AI: What Entrepreneurs Need to Understand Beyond Use Cases
Preamble: What I Observe in the Field For several months now, through my conferences and the hundred or so interviews conducted for EntrepreneurIA, one reality has consistently emerged. Entrepreneurs no longer speak to me about artificial intelligence as a promise or a subject of exploration. They speak of it as a tool already integrated into...
AI, Cybersecurity and Sovereignty: Why Companies Must Regain Control of Their Data
In Sophia Antipolis, at the heart of the Côte d'Azur's artificial intelligence ecosystem, the MIA hosted an after-work event dedicated to a topic that has become central. How can AI be used without exposing one's company, employees, customers, and sensitive data? Behind this seemingly technical question lies a much broader issue: that of digital governance...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...
How AI is Transforming Operations at Laboratoires de Biarritz
Interview with Stéphanie Eyherabide, COO of Laboratoires de Biarritz for EntrepreneurIA Interview conducted by Pascale Caron We met Stéphanie Eyherabide, Chief Operating Officer of Laboratoires de Biarritz, to explore how artificial intelligence is transforming operations at this company specializing in organic cosmetics, focusing on marine ingredients and sustainable innovation. Can you introduce your business and...
Generative AI Training for SMEs
Interview with Flora Desbrosses, Founder of Florasmile Interview conducted by Pascale Caron Flora Desbrosses is a consultant and trainer in social media strategy based in Nice. She offers training sessions focused on the effective use of social networks for businesses. Among her offerings, a training program titled “Generative AI in Business: ChatGPT to Optimize Your...
Interview with Kevin Soler, CEO of Virteem: Generative AI Empowering Knowledge Management in Business
Interview with Kevin Soler, CEO of Virteem, for #EntrepreneurIA Interview conducted by Pascale Caron Virteem is based in Sophia Antipolis and specializes in artificial intelligence, virtual tours and reality, 3D, and the metaverse. The company recently made a strategic shift toward generative AI. Under the leadership of Kevin Soler, they developed Virteem Companion, an intelligent...





