Ipsos and the €1.2 Billion Bet
The figure is striking because it goes beyond mere announcement effects. Ipsos plans to invest €1.2 billion over five years in artificial intelligence and acquisitions, with an explicit horizon: to "reinvent" itself by 2030. Behind the sum lies a more uncomfortable reality for a research leader: growth has slowed, and shareholders expect a clear trajectory....
EntrepreneurIA: What the Use of Artificial Intelligence Among French Business Leaders Really Reveals
Article written by Pascale Caron for #EntrepreneurIA AI is transforming entrepreneurial discourse, but is it truly transforming businesses? This is the question the book L'EntrepreneurIA — Conseils d'entrepreneurs (EntrepreneurIA — Advice from Entrepreneurs), co-written by Pascale Caron and Yves-Marie Le Bay and published by Ovadia, attempts to answer. Unlike publications that theorize the impact of...
CES 2026 in Las Vegas: AI Becomes Tangible, Robotics Takes Shape, Energy Reminds Us of Its Laws
Las Vegas, early January. The tech world gathered here for what remains, year after year, the stage for a global showcase of innovation. However, this 2026 edition of the Consumer Electronics Show marks a notable shift. Fewer vague promises. More concrete proof. Less showmanship. More industrial trajectories. In this new composition, artificial intelligence ceases to...
2026: What Major Financial Trends Really Tell Entrepreneurs in the AI Era
Critical reading of the Financial Times' "Top trends for 2026" for executives and founders At first glance, the Financial Times' annual exercise dedicated to trends for the coming year appears to be an editorial ritual. A macroeconomic snapshot. A mapping of geopolitical forces. A state of play of financial markets. But for entrepreneurs, this type...
Becoming a “super-ager” in the AI era: why cognitive longevity is becoming a strategic issue for entrepreneurs
Becoming a "super-ager" in 2026: what longevity teaches us about the augmented entrepreneur As 2026 begins, The Times devotes a double-page spread to a question that goes far beyond the realm of individual wellness: how to become a "super-ager" in 2026? In other words, how to age slowly, remain functional, lucid and active well beyond...
Can We Still Trust Online Reviews? AI is Disrupting Product Recommendation Benchmarks
By Pascale Caron for EntrepreneurIA The article "How AI is rewriting the rules for product review sites" (Mediacopilot.ai, Dec. 2025) offers a relevant, though incomplete, analysis of the issues at stake. AI, now trained to summarize, recommend, and compare, increasingly influences the purchasing journey. Conversational engines respond to product queries with near-instantaneous summaries, bypassing the...