Ipsos and the €1.2 Billion Bet
The figure is striking because it goes beyond mere announcement effects. Ipsos plans to invest €1.2 billion over five years in artificial intelligence and acquisitions, with an explicit horizon: to "reinvent" itself by 2030. Behind the sum lies a more uncomfortable reality for a research leader: growth has slowed, and shareholders expect a clear trajectory....
EntrepreneurIA: What the Use of Artificial Intelligence Among French Business Leaders Really Reveals
Article written by Pascale Caron for #EntrepreneurIA AI is transforming entrepreneurial discourse, but is it truly transforming businesses? This is the question the book L'EntrepreneurIA — Conseils d'entrepreneurs (EntrepreneurIA — Advice from Entrepreneurs), co-written by Pascale Caron and Yves-Marie Le Bay and published by Ovadia, attempts to answer. Unlike publications that theorize the impact of...
Agentic AI: Understanding the Next Strategic Layer of Artificial Intelligence for Businesses
For two years, artificial intelligence has entered businesses through content generation. Text, images, code, summaries. Generative AI was initially perceived as a tool for augmenting individual productivity. We are now entering a more structural phase: that of agentic AI. The diagram you see does not represent a single technology, but rather a maturity architecture. It...
Human–AI Synergy: How to Measure the Real Value of Artificial Intelligence in Business
For several years, artificial intelligence has been evaluated through a series of benchmarks that have become familiar in the ecosystem: MMLU, BIG-Bench, GSM8K, ARC. These test batteries have played a decisive role in accelerating model performance. They have contributed to structuring global technological competition. They have also shaped a very specific representation of what constitutes...
AI 2026: Investment Explodes, CEOs Take the Lead
Artificial intelligence (AI) is no longer a peripheral or experimental topic in global enterprises. According to the AI Radar 2026 study by the Boston Consulting Group (BCG), published in January 2026, AI investments are set to double this year. And, most importantly, strategic responsibility now rests at the highest level: that of the chief executive....
EDF and Generative AI: Scaling Up a Critical Industrial Group
On January 27, 2026, ZDNet revealed a milestone rarely achieved in France. EDF opened an internal generative AI portal to approximately 160,000 employees, multi-LLM, presented as "sovereign," operated in a private environment and designed to industrialize more than 400 business use cases. Behind the announcement, a more structural question emerges: what does "adopting AI" mean...