Digital Dependency: €264 Billion Per Year to the United States—What Can Europe Do?
€264 billion per year. That's the sum European companies inject into the American economy through their purchases of software and cloud services. A recurring cost, invisible at first glance, but heavy with macroeconomic and strategic impacts. The Asterès report takes the measure: Europe buys, the United States captures the value and employment. And if part...
When OpenAI Invests in Accounting Firms: AI Moves from Rhetoric to Balance Sheets
For a long time, artificial intelligence was portrayed as a technological promise. A race for model performance, increasingly sophisticated benchmarks, spectacular demonstrations of cognitive capabilities. In recent months, the narrative has been shifting subtly, yet profoundly. AI is no longer content with being observed, tested, or commented upon. It is beginning to embed itself in...
Ipsos and the €1.2 Billion Bet
The figure is striking because it goes beyond mere announcement effects. Ipsos plans to invest €1.2 billion over five years in artificial intelligence and acquisitions, with an explicit horizon: to "reinvent" itself by 2030. Behind the sum lies a more uncomfortable reality for a research leader: growth has slowed, and shareholders expect a clear trajectory....
2026: What Major Financial Trends Really Tell Entrepreneurs in the AI Era
Critical reading of the Financial Times' "Top trends for 2026" for executives and founders At first glance, the Financial Times' annual exercise dedicated to trends for the coming year appears to be an editorial ritual. A macroeconomic snapshot. A mapping of geopolitical forces. A state of play of financial markets. But for entrepreneurs, this type...
Agentic AI: Understanding the Next Strategic Layer of Artificial Intelligence for Businesses
For two years, artificial intelligence has entered businesses through content generation. Text, images, code, summaries. Generative AI was initially perceived as a tool for augmenting individual productivity. We are now entering a more structural phase: that of agentic AI. The diagram you see does not represent a single technology, but rather a maturity architecture. It...
McKinsey and Its 25,000 AI Agents: Hybrid Workforce or PR Operation?
A Figure That Demands Clarification McKinsey claims "60,000 employees," including "25,000 AI agents." This formulation, reported by LeMagIT (study: "McKinsey: 60,000 employees, including 25,000 AI agents"), doesn't merely describe technological adoption. It stages a change in scale and status of AI within the organization. Speaking of "agents" as a segment of "employees" shifts AI from...