AI and customer experience: Olivier Cohn advocates for automation in service of humanity
In Cannes, at the All4Customer Meetings 2026, Olivier Cohn, CEO of Best Western France, defended a pragmatic conception of artificial intelligence: automate what can be automated to restore value to moments when human presence becomes essential. His intervention raises a question that extends far beyond hospitality: as AI becomes commonplace, where will the real differentiation...
Alexia Barrier: the audacity to stay the course in uncertainty
At the five-year anniversary of FCE Var Estérel, chaired by Claire Le Gouill, sailor Alexia Barrier shared a journey where sports performance intertwines closely with entrepreneurship, leadership, and managing uncertainty. Building a project without having all the resources, making decisions under pressure, knowing when to change course, forming a team, and preserving energy to endure...
Artificial intelligence: what the debate on risks reveals about the ongoing revolution
ENTREPRENEURIA | Analysis This morning, at breakfast, the radio had decided to answer my questions This morning, at breakfast, I had a rather rare experience: the radio was answering almost exactly the questions I had been asking myself for several weeks. It's unusual enough to be worth noting. Should we really start worrying about artificial...
Thomas Pesquet in Monaco: space, a human adventure built on Earth
By Pascale Caron In Monaco, Thomas Pesquet took his audience far beyond the spectacular images of the International Space Station. Through the account of his Alpha mission, the European astronaut spoke about science, cooperation, sovereignty and transmission. Above all, he showed what makes exploration possible: years of preparation, patiently built trust and a collective ability...
Jean-Pierre Petit in Monaco faces global economic tensions
Entrenched conflicts, mounting state debt, and accelerating technological investments: in Monaco, Jean-Pierre Petit describes a resilient global economy nonetheless subject to growing financial constraints. Behind his market analysis lies a question directly relevant to business leaders: how can transformation efforts be sustained when resources become harder to mobilize? By Pascale Caron "The global economic situation...
Matthieu Ruatti: adapting AI to business to enter the era of agentic commerce
"Changing my entire business to make it good for AI doesn't make sense." This sentence summarizes the vision that Matthieu Ruatti defends with MULTI and MyMULTI.ai. According to him, artificial intelligence should not impose its constraints on businesses. It must understand their trade, their priorities, their processes and their limits. AI was first adopted as...