What is an AI strategy?
What is an AI strategy? Artificial intelligence has become an unavoidable topic in business. Yet many leaders continue to approach it from an essentially technological angle. They wonder about which tools to deploy, which platforms to choose, or which models perform best. This approach is understandable, but it often misses the essential point. An AI...
How to Make Your Brand Visible in Generative AIs?
For over twenty years, companies have learned to be visible on Google. They optimized their websites, worked on their natural referencing, developed their presence on social networks and invested in content creation. Today, a new transformation is underway. Users no longer simply search for information. They directly ask ChatGPT, Gemini, Claude, Perplexity or Mistral to...
How to prepare an Executive Committee for artificial intelligence?
Artificial intelligence has now entered companies. Yet, in many executive committees, it is still perceived as a technical subject, entrusted to IT teams or a few internal experts. This approach carries a major risk. AI is no longer just a matter of tools. It now influences strategy, business models, governance, skills, risks and organizational competitiveness....
Collective Action as a Response to Crises: Entrepreneuriales 2026
At a time when crises follow one another and economic certainties waver, the question of collective action is forcefully returning to public debate. Invited to the Entrepreneuriales 2026 in Nice, economist, essayist and professor at Paris School of Business, Thomas Porcher, delivered an engaged reflection on the role of collective action in the economic...
GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
Is Andrej Karpathy Right? What 100 Entrepreneurs Reveal About AI’s Real Impact on Business
A mapping that questions the future of work A visualization recently published by Andrej Karpathy has sparked heated debate in technology, business, and academic circles. The former founding researcher at OpenAI and ex-Director of Artificial Intelligence at Tesla has developed an interactive tool to explore 342 American occupations using data from the Bureau of Labor...