How to Make Your Brand Visible in Generative AIs?
For over twenty years, companies have learned to be visible on Google. They optimized their websites, worked on their natural referencing, developed their presence on social networks and invested in content creation. Today, a new transformation is underway. Users no longer simply search for information. They directly ask ChatGPT, Gemini, Claude, Perplexity or Mistral to...
GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
EntrepreneurIA: December 2024 Press Review
AI Agents: A New Stage in Automation Since the emergence of ChatGPT in 2022, generative artificial intelligence has revolutionized both professional and everyday life. Today, a second generation, embodied by AI agents, is opening up new perspectives while also raising strategic and ethical questions. (Source: Le Figaro, November 30 - December 1, 2024) AI agents...
Artificial Intelligence Demystified: Exclusive Interview with Dr. Luc Julia
Dr. Luc Julia, a renowned expert in artificial intelligence (AI) and human-machine interaction, is a key figure in the field. Co-creator of Siri, he has held innovation leadership positions at Apple, Samsung, and Hewlett-Packard before joining Renault as Chief Scientific Officer. His approach to AI is pragmatic and focused on real utility for humans, far...
IDEO’s Use of Generative AI: A Revolution in Design and Innovation
Generative artificial intelligence (AI) is profoundly transforming the world of design and innovation. IDEO, one of the most influential design agencies, has adopted this technology to rethink its methodologies and optimize the creative process. Through a three-part workshop, the company highlights the integration of AI in gathering inspiration, analyzing data, and materializing ideas. This article...
The Hidden Cognitive Cost of AI: What an MIT Study Reveals About ChatGPT
An Era of Cognitive Dependence? Generative artificial intelligence, and more specifically ChatGPT, has established itself in record time as one of the most widely used tools in educational, professional, and entrepreneurial spheres. But what is it really doing to our brains? The MIT study entitled "Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using...