AI Cognitive Pyramid: The Great Illusion of Competence in the Age of Artificial Intelligence
Should artificial intelligence be banned in higher education and organizations? The question, often posed in binary terms, masks a far more subtle issue. AI is not replacing human intelligence. It is shifting its boundaries. And this shift, if not mastered, could weaken precisely what institutions seek to develop: the ability to think. The article The...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...
How AI is Transforming Operations at Laboratoires de Biarritz
Interview with Stéphanie Eyherabide, COO of Laboratoires de Biarritz for EntrepreneurIA Interview conducted by Pascale Caron We met Stéphanie Eyherabide, Chief Operating Officer of Laboratoires de Biarritz, to explore how artificial intelligence is transforming operations at this company specializing in organic cosmetics, focusing on marine ingredients and sustainable innovation. Can you introduce your business and...
Generative AI Training for SMEs
Interview with Flora Desbrosses, Founder of Florasmile Interview conducted by Pascale Caron Flora Desbrosses is a consultant and trainer in social media strategy based in Nice. She offers training sessions focused on the effective use of social networks for businesses. Among her offerings, a training program titled “Generative AI in Business: ChatGPT to Optimize Your...