OpenAI Faces the Funding Wall: Why the Economics of Generative AI Are Changing
The headline hits like a warning. "18 months until bankruptcy?" The idea is circulating, driven by an op-ed by Sebastian Mallaby and relayed in France by ZDNet. But the real question isn't whether OpenAI "will disappear." It's more structural. Who can sustainably finance the industrialization of generative AI when demand is growing faster than margins?...
Satya Nadella Warns of an AI Bubble: An Economic Issue, Not a Technological One
A Structural Warning, Not a Technical One At Davos in January 2026, Satya Nadella issued a warning that contrasts sharply with the prevailing enthusiasm surrounding AI. According to him, the real risk of a bubble lies not in the models themselves, but in the concentration of benefits within a few dominant players. What's at stake...
When humans meet AI: what do usage patterns really reveal?
By Pascale Caron — for EntrepreneurIA Analysis of the HBR study « Making Sense of Research on How People Use AI », published in November 2025 A quiet but profound turning point What are users actually doing with AI? That's the question Marc Zao-Sanders raises in a recent op-ed published by the Harvard Business Review....
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...