Governing AI to Make It Accountable
Antonella Serine (KLA Digital), a technological promise under pressure Artificial intelligence automates, accelerates, and optimizes processes, sometimes at a speed that exceeds human analytical capacity. But behind this promise lies a growing concern: how can we maintain control over systems capable of making decisions, sometimes without human intervention? In regulated sectors, this question is no...
How Conversational AIs Are Transforming Marketing and Brand Visibility
Emmanuel Dollé, CEO of Bubbling: decoding the invisible influence of conversational AIs on brands Interview by Pascale Caron In the digital economy, certain technological disruptions silently reshape value chains before companies even perceive their strategic consequences. After web search optimization, social networks, and then the algorithmic platform economy, another layer of intermediation is gradually taking...
Autonomous AI Agents: Why Google’s ‘Remy’ Could Accelerate the Shadow AI Crisis in Business
Google is quietly preparing a new stage in consumer artificial intelligence. Its code name: "Remy". Behind this still unofficial designation lies a major shift in the history of digital usage. This is no longer simply a conversational assistant capable of answering questions. It's an autonomous AI agent capable of acting directly on behalf of the...
When AI Will Cost Its True Price: Why Some Automations Could Cost More Than an Employee
Behind the enthusiasm for generative AI, an economic question is beginning to emerge: what if some automations ultimately cost more than an employee? For two years, generative artificial intelligence has established itself as the new cognitive infrastructure of the global digital world. Companies are experimenting with copilots, autonomous agents, conversational assistants, and automated production chains...
AI in France: the invisible gap between declared adoption and real transformation
An apparent acceleration that masks a deep disconnect When I analyze recent figures on artificial intelligence in France, an impression of acceleration immediately emerges. Companies are adopting, investments are increasing, discourse is becoming structured. The report "Unlocking France's AI Potential 2026" announces that 40% of French companies now use AI. At first glance, the signal...
How Artificial Intelligence is Revolutionizing Businesses: Opportunities and Challenges
Artificial Intelligence (AI) is rapidly transforming how businesses operate, offering new opportunities and challenges across all sectors. To understand how this technology can benefit a company, it is essential to explore its origins, fundamental principles, and applications. A brief history of Artificial Intelligence The early stages of AI date back to the 1950s, with the...