WWDC 2026: What Business Leaders Should Take Away from Apple’s AI Strategy
By Pascale Caron Each WWDC conference is traditionally presented as an essential event for developers. However, limiting the 2026 edition to a succession of technical announcements would be to miss its main lesson. Apple has not simply unveiled a new version of Siri or enriched its ecosystem with new features. The company has confirmed a...
How to Measure AI ROI?
One of the most frequently asked questions by executives concerns the return on investment of artificial intelligence. Following the excitement generated by ChatGPT and the explosion of generative AI projects in companies, a new requirement has emerged: demonstrating the value created. For several years, organizations have been experimenting. They have tested conversational assistants, automated certain...
10 Lessons Learned from Over 100 Leaders Using AI
Through the EntrepreneurIA project, I had the opportunity to interview over 100 executives and entrepreneurs from very different sectors: industry, healthcare, human resources, finance, tourism, cybersecurity, commerce, services, and digital technologies. Despite this diversity, several findings emerge with remarkable consistency. The first lesson is that the most successful projects rarely start with technology. Leaders who...
What is an AI strategy?
What is an AI strategy? Artificial intelligence has become an unavoidable topic in business. Yet many leaders continue to approach it from an essentially technological angle. They wonder about which tools to deploy, which platforms to choose, or which models perform best. This approach is understandable, but it often misses the essential point. An AI...
How to Make Your Brand Visible in Generative AIs?
For over twenty years, companies have learned to be visible on Google. They optimized their websites, worked on their natural referencing, developed their presence on social networks and invested in content creation. Today, a new transformation is underway. Users no longer simply search for information. They directly ask ChatGPT, Gemini, Claude, Perplexity or Mistral to...
How to prepare an Executive Committee for artificial intelligence?
Artificial intelligence has now entered companies. Yet, in many executive committees, it is still perceived as a technical subject, entrusted to IT teams or a few internal experts. This approach carries a major risk. AI is no longer just a matter of tools. It now influences strategy, business models, governance, skills, risks and organizational competitiveness....