GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
Lean Startup and Design Thinking: Why Combining Them Could Be the Key to Success?
In a world where innovation is an essential driver of competitiveness, companies seek to design products or services that are both relevant to their users and viable in the market. Two methodologies have revolutionized this dynamic: Lean Startup and Design Thinking. Often perceived as distinct, these approaches, when combined, become a powerful tool for reducing...
Social Media: Promise of Connection or Polarization Machine?
In Monaco, a conference laid bare the legal, political, and criminal tensions within the digital ecosystem On March 19 in Monaco, a conference dedicated to social media brought together a panel distinguished by its diversity. A legal expert, a tech entrepreneur, an academic specializing in the political effects of platforms, and a senior police official...