GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
Is Andrej Karpathy Right? What 100 Entrepreneurs Reveal About AI’s Real Impact on Business
A mapping that questions the future of work A visualization recently published by Andrej Karpathy has sparked heated debate in technology, business, and academic circles. The former founding researcher at OpenAI and ex-Director of Artificial Intelligence at Tesla has developed an interactive tool to explore 342 American occupations using data from the Bureau of Labor...
How AI Simplifies E-commerce at WiziShop
AI Entrepreneur Interview: René Cotton, CEO of WiziShop Group, simplifies e-commerce through AI Interview conducted by Pascale Caron To start, what is WiziShop? WiziShop is an e-commerce platform that allows any merchant to create, manage, and run their online store. We support them with a system that's easy to set up and carries no...
How is Artificial Intelligence Transforming Journalism?
Panel discussion titled "How are media organizations using Artificial Intelligence in their newsrooms?" Remarks collected by Pascale Caron. This event was organized by Nice Matin and IQ Media during the conference on November 7-8 in Nice. It brought together several experts on the theme of AI's growing role in journalism. Moderated by Jérôme...
Scenario Planning in R&D: Anticipation and Innovation to Shape the Future
Scenario Planning in R&D: Shaping the Future Through Anticipation and Innovation Reflections from Pascale Caron In the world of innovation, anticipating change is an essential skill. The R&D environment, by nature, requires constant adaptability, but above all, a bold vision of technological and societal evolutions. Within my team, with travel agencies among our very...
Shadow AI: The Silent Threat Looming Over Our Companies
In a world where artificial intelligence (AI) continues to transform our professional practices, an invisible yet worrying threat is emerging: Shadow AI. This phenomenon, still largely unknown, could well become the Achilles' heel of modern businesses. We explored this reality for our upcoming book, L'EntrepreneurIA, and discovered critical issues that every leader must prepare for....