How to Make Your Brand Visible in Generative AIs?
For over twenty years, companies have learned to be visible on Google. They optimized their websites, worked on their natural referencing, developed their presence on social networks and invested in content creation. Today, a new transformation is underway. Users no longer simply search for information. They directly ask ChatGPT, Gemini, Claude, Perplexity or Mistral to...
GEO: How to Make a Brand Visible in Generative AI?
For twenty years, companies have learned how to become visible on Google. They worked on their natural referencing, keywords, backlinks, landing pages, paid campaigns, and social media presence. Digital marketing was built around a simple idea: being found at the right time by the right customer. This logic remains important. But it is no longer...
Is Andrej Karpathy Right? What 100 Entrepreneurs Reveal About AI’s Real Impact on Business
A mapping that questions the future of work A visualization recently published by Andrej Karpathy has sparked heated debate in technology, business, and academic circles. The former founding researcher at OpenAI and ex-Director of Artificial Intelligence at Tesla has developed an interactive tool to explore 342 American occupations using data from the Bureau of Labor...
EntrepreneurIA: December 2024 Press Review
AI Agents: A New Stage in Automation Since the emergence of ChatGPT in 2022, generative artificial intelligence has revolutionized both professional and everyday life. Today, a second generation, embodied by AI agents, is opening up new perspectives while also raising strategic and ethical questions. (Source: Le Figaro, November 30 - December 1, 2024) AI agents...
Gartner’s 2024 Hype Cycles: AI Opportunities and Emerging Technologies for Entrepreneurs
Gartner's 2024 Hype Cycles: What Entrepreneurs Need to Know About Artificial Intelligence and Emerging Technologies In a constantly evolving technological world, understanding emerging trends is essential for any entrepreneur seeking to remain competitive. Gartner's 2024 Hype Cycles offer a clear roadmap of technology evolution, particularly those related to artificial intelligence and emerging innovations. This article...
Artificial Intelligence? What Are We Talking About?
Artificial intelligence (AI) is undoubtedly one of the most transformative innovations of our time. It permeates every aspect of our lives, from how we consume information to how businesses operate. Warren Buffett, one of the world's most successful investors, acknowledged the magnitude of this revolution in 2022, stating that AI will change our society more...