Artificial Intelligence: French Leaders Face ROI Disillusionment
81% of French leaders declare that artificial intelligence has had no effect on their company's revenue in 2025. This figure, drawn from PwC's latest global survey (Global CEO Survey 2026), sounds like a wake-up call. Not about the technology itself, but about the ability of French companies to extract measurable value from it. Beyond the...
AI and Employment: Between Productivity Promise and Deep Organizational Model Transformation
During the sixth edition of the webinar "North America — Artificial Intelligence" organized by the Foreign Trade Advisors, the tone was set from the opening. "AI will transform work much faster than expected, without us yet knowing whether the net employment balance will be positive or negative." The subject is no longer theoretical. It is...
Artificial Intelligence Put to the Test of Reality
Artificial intelligence put to the test of reality: data, processes and sovereignty according to Gilles Cymbalista In the ecosystem of artificial intelligence applied to business, where technological promise often precedes real transformation, certain trajectories bring us back to fundamentals. Gilles Cymbalista belongs to this generation trained at a time when data was not manipulated through...
Marie Dollé, AI as a Revealer
She doesn't talk about artificial intelligence as a mere tool, but as a revealer. Interview by Pascale Caron Marie Dollé has been working in digital ecosystems for over fifteen years. She navigates between marketing strategy, digital platforms, innovation, and supporting entrepreneurs. Currently Head of Marketing & Communications for EuroQuity at Bpifrance, she observes the transformations...
AI in Business: Behind the Performance, the Psychological Debt
The adoption of artificial intelligence in business is now presented as a strategic necessity. Automation, productivity gains, accelerated innovation: the promises are numerous, well-documented, and widely relayed in contemporary management literature. However, a closer analysis of organizational dynamics reveals a less visible but structural tension. In a recent article published by Harvard Business Review in...
Generative AI: What Entrepreneurs Need to Understand Beyond Use Cases
Preamble: What I Observe in the Field For several months now, through my conferences and the hundred or so interviews conducted for EntrepreneurIA, one reality has consistently emerged. Entrepreneurs no longer speak to me about artificial intelligence as a promise or a subject of exploration. They speak of it as a tool already integrated into...